The 'celebrate' on this card is debossed, the opposite of embossed. The process uses the BIG SHOT and you run the paper through using a folder. However, instead of pushing the paper up, this folder pushes the paper down to create a word that is indented in the paper. When you add color the debossed word, 'celebrate' jumps out of the color surrounding it. It is an easy technique with the folder ~ join me in the STUDIO to give it a try!
There are two of these folders in Stampin' Up!'s catalog. Look on page 40 at the top right hand box. The other folder is for the word HAPPY. I haven't used that one yet, the card above was for a team SHOE BOX SWAP this afternoon. The products I used on this card are below ~