Stampin' Up! News ~ Changes in Sale-A-Bration this year ~ information for demonstrators and our customers. SAB I begins on January 5 and ends on February 28, 2021.
Beginning in 2021, we will have two Sale-A-Bration promotions throughout the year (one in the first six months, and one in the last six months). We will also be shortening the length of the promotion. Instead of having a single, three-month Sale-A-Bration, each Sale-A-Bration promotion will now last for two months. This change will mean four months of Sale-A-Bration a year!
Product availability during Sale-A-Bration will be greatly improved. Here’s how we’ll achieve this:
- January–February Sale-A-Bration: We will only offer domestically-sourced products in this Sale-A-Bration brochure. Historically, the short sales cycle combined with Chinese New Year have caused product availability issues. Now, by offering only domestically-sourced products during this first Sale-A-Bration promotion, you and your customers don’t have to worry about your favorite products moving to Not Orderable status.
- July–August Sale-A-Bration: The product selection in the second Sale-A-Bration will be broader and available only while supplies last. We realize that could potentially be challenging, but we also believe that having this information in advance will create a sense of urgency with your customers and allow you to provide a consistent answer when asked, “Can I get this product in a few weeks?”